02/05/2020, by Ivan

A small site, usually consisting of several web pages, and containing basic information about a commercial or non-profit organization, individual, company, goods or services, price lists, contact details and a feedback form.

A corporate site site briefly represents a person, company, product, or service on the Internet. Often a business card site is used by companies that do not want to bear the high cost of creating a separate site. Very often, when buying a domain name for mail, a stub site or a business card site is installed. A business card site can be either a dynamic or a static site.

Sections of a corporate site

  • About the company (this section introduces visitors to the company, the main areas of its activities, its competitive advantages, etc.)
  • Goods or services (listing of goods or services of a company, photo gallery, slide show with products, description)
  • Price list (looks much more attractive on the screen than when photocopying or sending via fax)
  • Contact information (address, phone, location map - google or yandex card, mode of operation)
  • Contact form (communication of visitors with administrators of a business card site)

Lightweight design, uncomplicated structure of a business card website will visually and conveniently provide all the necessary data about your company.

A corporate site differs from a regular web page primarily in that it has several areas of use intended for different target groups. Typically, a corporation’s website consists of three such areas (or zones): a public zone (for all Internet users), an area for internal use by its own employees (which can only be accessed with a password), and a site administration (management) zone. Moreover, the number of such "areas" may be quite large and depends on the structure and activities of the enterprise, for example, the corporate website of a trading company may include an online store and its management module.

When creating a corporate website, several goals are pursued:
1) give information about the company on the Internet, making it available to potential customers (in this corporate site does not differ from the usual site);
2) make some routine processes less costly and efficient. (for example, intra-company mailings, document management and a number of types of reporting can be perfectly implemented through the web interface. This is especially effective if the company has several branches in different cities - while maintaining centralized management and low cost of implementation);
3) conducting business operations via the Internet to increase their efficiency (it can be trading via the Internet, or working with customers - suppliers or dealers. To do this, create your own special area of the site with the necessary functions (accounting of goods, customers, reporting, etc. .), where only suppliers or customers have access).

Corporate website sections:
1) the main page;
2) site navigation system;
3) company information; · Information about products, goods and services;
4) price list;
5) information section (general information);
6) registration and authorization system;
7) section for partners;
8) system of online-order and its processing;
9) company news;
10) section for communication with customers;
11) sections of contests, prize draws and promotions.

The main page of corporate site

The design of the main page of a company’s website is usually carried out using its corporate identity and corporate colors. Often in a prominent place is the slogan used by the company in advertising campaigns. Since the corporate site supports the main business, information about promotions, lotteries, prize draws, presentations of new products and other events conducted by the company as part of its regular business “moves” to it. All this information is compressed to brief announcements and news headlines and is placed on the main page of the site so that the visitor immediately sees announcements about all the main events and events held by the company. The "Company Information" section of a company’s corporate website usually contains very detailed information. As a rule, it consists of the following subsections:

• Contact Information. Here are the addresses, phone numbers, faxes, other contact details of the head office and company branches. Often published are the names, positions and even photos of employees involved in certain areas of the company, their work phones and e-mail addresses;
• How to find us? For clarity and convenience of customers, a map of the city district in which the company’s office is located can be placed on the site. Typically, the map shows the location of the office and convenient routes to it by car and public transport, indicating route numbers and distances from key points (metro stations, central avenues, etc.);
• company history. If a company has a rich history, then sharing it with a client can be useful for the image of the company. Of course, a multi-page treatise is not needed here, but it is possible to describe the main milestones on the way of the development of the company in a sufficiently colorful and such style that the user was interested to read about it;
• licenses, patents, permits. The activities of many companies are subject to licensing. The presence on the site of comprehensive information about licenses (up to their color images) will allow the client to make sure that the company is doing fine with this. If a company has patents for inventions used in the manufacture of its products or in the provision of services, it is useful to publish information about them. This will give the client confidence that the products he purchases are unique and irreplaceable. In addition, it is useful to publish information on registered trademarks, as this also contributes to a more serious perception of the company by customers;
• public financial documents. There are areas of business in which the publication of financial statements (balance sheet, income statement, etc.) in the media is mandatory in accordance with the law. For example, insurance companies are required to publish annual reports. Posting reports for various years on a website dedicated server and a comparative analysis of the results (growth in sales, growth of company assets) can be useful if these results can leave a favorable impression on the client.

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