Corporate website

Corporate Website differs from a regular web page primarily by having multiple user areas designed for different target groups. Typically, a corporate site includes three such areas (or zones): a public zone (for all internet users), an internal area for use by company employees (accessible only via password), and a site administration (management) zone. However, the number of such “areas” can be much larger, depending on the company's structure and operations. For example, a corporate website of a trading firm might include an online store and a management module.

Goals of Creating a Corporate Website:

1) To provide information about the company on the internet and make it accessible to potential clients (in this regard, the corporate website is no different from a regular site);

2) To make certain routine processes less costly and more efficient. (For example, internal newsletters, document flow, and some types of reporting can be effectively implemented through a web interface. This is especially effective if the company has multiple branches in different cities — allowing centralized management at a low implementation cost);

3) To conduct business operations online in order to increase their efficiency (this might involve online sales, or working with clients — suppliers or dealers. A dedicated area of the website with the required functionality — inventory tracking, client management, reporting, etc. — is created and accessed only by suppliers or clients).

Sections of a Corporate Website:

1) Homepage;
2) Website navigation system;
3) Company information; · information about products, goods, and services;
4) Price list;
5) Information section (general information);
6) Registration and authorization system;
7) Partner section;
8) Online order and processing system;
9) Company news;
10) Customer interaction section;
11) Sections for contests, prize drawings, and promotional campaigns.

Homepage

The homepage design typically uses the company’s brand style and corporate colors. Often, a slogan used in advertising campaigns is prominently displayed. Since the corporate website supports core business activities, information about promotions, lotteries, prize drawings, new product launches, and other events is placed here. This information is presented as short announcements and headlines on the homepage, allowing visitors to instantly see key company news and events.

The "Company Information" section on a corporate website usually contains detailed content. It often includes the following subsections:
• Contact Information. This includes addresses, phone numbers, faxes, and other contact details for the head office and branch offices. Names, positions, and even photos of staff responsible for specific areas may be published, along with their work phone numbers and email addresses;
• How to Find Us? For customer convenience, a map of the city area where the office is located can be included. The map typically shows the office location and convenient driving or public transport routes, with route numbers and distances from key points (such as metro stations, main avenues, etc.);
• Company History. If the company has a rich history, sharing it with clients helps build brand image. A lengthy essay isn’t necessary, but a colorful description of key milestones in the company’s development can be engaging and informative;
• Licenses, Patents, and Permits. Many businesses require licenses. Publishing comprehensive information about licenses (including color scans) reassures clients of compliance. If the company holds patents related to its products or services, publishing this info enhances credibility and showcases uniqueness. Trademark registration info is also beneficial for reinforcing a serious corporate image;
• Public Financial Documents. In some industries, publishing financial statements (balance sheet, profit and loss reports, etc.) is legally required — for example, insurance companies must publish annual reports. Posting reports from different years and comparative analysis (e.g., sales or asset growth) on the website or a dedicated server can create a favorable impression with clients.